This involves guiding hotel owners, investors and developers on high-level direction: market positioning, brand strategy, guest segmentation, growth pathways, and long-term business models. For example, shaping a luxury property’s identity in the lifestyle segment, identifying which guest experiences will differentiate it, and aligning the asset roadmap with the owner’s investment horizon.
Working in this area will perform market & feasibility studies, competitive benchmarking, growth scenario modelling and strategic planning
Here the focus is on refining the hotel’s day-to-day and back-office operations to deliver premium service while maintaining efficiency and cost-control. This includes process redesign, staff training, technology integration, performance management and productivity improvements. The aim is a seamless guest experience, consistent quality, and optimal use of resources.
In the luxury and lifestyle hotel sector, offerings around wellness, lifestyle programming, experiences (rather than just rooms) are critical. This service area focuses on designing, developing and integrating wellness/spa/fitness/lifestyle amenities, creating immersive guest journeys, aligning them with the property’s positioning and guest expectations, and ensuring they generate new revenue streams.
We help conceptualise these elements, design the offering, and integrate them into the overall guest experience.
This is about treating the hotel as a long-term investment asset: maximising value, protecting returns, aligning performance with ownership goals and enabling intelligent capital planning. Services include monitoring key financial and operational metrics, overseeing capex planning, vendor/brand/contract oversight, managing the relationship with the operator/brand, exit strategy advisory and ensuring the asset stays on track.
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